Full-Stack PlatformUX DesignAutomationRevenue ImpactCRMBusiness Portal

Business Web Platform

Full-stack web platform for ByJoseM, a premium bartending service in Ireland — professional landing page, CRM, admin panel, worker training portal, and automated workflows. Turned a one-person Excel-based operation into a scalable business platform that doubled revenue in the first year.

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The Problem

ByJoseM was losing clients and revenue because they had no system to capture, organize, and act on business opportunities — inquiries scattered across WhatsApp, phone, and email with no follow-up process. Their growth was capped by their personal capacity to manage everything manually from an Excel spreadsheet.

Key Metrics

2x year-over-year

Revenue growth

78+ hours/year

Time saved

Zero inquiries lost

Lead capture

Full self-service

Client independence

My Role & Approach

Built one unified platform instead of stitching together multiple SaaS tools. Used contextual inquiry to understand client's real workflows, then delivered iteratively — landing page and admin panel first, then CRM, automations, events hub, and worker training as the business grew and new problems surfaced. Designed each interface for its actual usage context: mobile-first for clients, desktop-optimized for admin, fully mobile for workers at events.

Tools & Tech

Development

React

Other

TypeScriptClaude Code

Databases

Supabase

Automation

n8n

Deployment

Vercel

The Build Process

Research & Discovery

Contextual inquiry with Jose — observed workflows, reviewed files, identified where leads were lost and time was wasted

Landing Page & Admin Panel

Built professional sales-funnel landing page and full admin panel with content control, drag-and-drop reordering

CRM & Automations

Added lead pipeline with status tracking, automated confirmation emails to clients and notifications to Jose via n8n webhooks

Events Hub & Worker Portal

Built event delegation system with worker assignments, inventory tracking, checklists, and a mobile-first training hub with videos and tutorials

Learnings

“The most valuable design decision was giving ByJoseM full control. By making the platform self-service, it solves not just today's problems but adapts as the business evolves. Working with a non-technical client taught me that the role extends beyond the screen — technology advisor, business consultant, and problem-solver. Investing more in specifications upfront and establishing a design system from the start would have improved consistency and prevented structural rework.”