Full-stack web platform for ByJoseM, a premium bartending service in Ireland — professional landing page, CRM, admin panel, worker training portal, and automated workflows. Turned a one-person Excel-based operation into a scalable business platform that doubled revenue in the first year.
View liveByJoseM was losing clients and revenue because they had no system to capture, organize, and act on business opportunities — inquiries scattered across WhatsApp, phone, and email with no follow-up process. Their growth was capped by their personal capacity to manage everything manually from an Excel spreadsheet.
2x year-over-year
Revenue growth
78+ hours/year
Time saved
Zero inquiries lost
Lead capture
Full self-service
Client independence

Built one unified platform instead of stitching together multiple SaaS tools. Used contextual inquiry to understand client's real workflows, then delivered iteratively — landing page and admin panel first, then CRM, automations, events hub, and worker training as the business grew and new problems surfaced. Designed each interface for its actual usage context: mobile-first for clients, desktop-optimized for admin, fully mobile for workers at events.
Development
Other
Databases
Automation
Deployment
Contextual inquiry with Jose — observed workflows, reviewed files, identified where leads were lost and time was wasted
Built professional sales-funnel landing page and full admin panel with content control, drag-and-drop reordering
Added lead pipeline with status tracking, automated confirmation emails to clients and notifications to Jose via n8n webhooks
Built event delegation system with worker assignments, inventory tracking, checklists, and a mobile-first training hub with videos and tutorials
“The most valuable design decision was giving ByJoseM full control. By making the platform self-service, it solves not just today's problems but adapts as the business evolves. Working with a non-technical client taught me that the role extends beyond the screen — technology advisor, business consultant, and problem-solver. Investing more in specifications upfront and establishing a design system from the start would have improved consistency and prevented structural rework.”